Types of Mail

Types of Mail

There is more than one type of mail that can be delivered and it might be useful to understand the different types available. We’ve provided a brief overview of each type of mail service we provide here at The Delivery Group. Hopefully, this will help you find the most suitable mail service.

Partially Addressed Mail

What is it?

Partially addressed mail is a highly targeted and responsible way to reach potential customers without requiring their personal data. Instead of addressing the mailing to an individual, groups of about 15 households can be targeted in postcodes where you have existing customers or postcodes with similar potential customers. These existing customers are removed from the data for greater efficiency and less wastage.

Partially addressed mail boosts engagement by addressing the mailing with a relevant name, such as ‘Film Fanatic’ or ‘Curious Culinarian’ to create intrigue. This form of mail is ideal to get a message about a relevant product or service to potential clients.

What’s the result?

• 88% of partially addressed mail is opened, read, or filed.
• 28& of partially addressed mail items drive consumer actions, like purchasing or researching the product.

Direct Mail

What is it?

Direct mail is an addressed, personalised connection with your prospective customers.

By using your own database of consumers, or third-party data, direct mail can give your acquisition a boost. Direct mail is great whether you want to target a specific group of potential / current customers, or reach a broader scale of consumers. Direct mail is great for using third-party data to deliver highly personalised communication to potential customers.

What’s the result?

• Direct mail has a 94% engagement rate.
• 31% of direct mail drives commercial actions, like going online or buying something.
• 70% of people value mail compared to 30% for email.

Door Drops

What is it?

Door drops are a highly targeted and cost-effective way to reach more households either locally or nationally.

Recipients in a specific area will receive leaflets, flyers, or brochures delivered through their letter boxes. This eliminates the need to use personal data. Door drops are ideal when you need to drive a high volume of your target demographic to your stores or your website.

What’s the result?

• Door drops have been proven to drive acquisition and return on investment.
• 90% of campaigns with door drops saw an increase in new clients, compared to 59% of those without.
• You can reach almost 30mil households across the UK.